SEKA —
study in Poland

design

We cooperated with a marketing agency Trionika while making this project.

Major objective set by a client was to get students to enroll in the courses. They tried many different things, from SMM and advertising to classifieds’ boards, etc., but the result was none.

We agreed on cooperation in the summer when there was literally a couple of months before the end of the enrollment campaign, and the client had not obtained many students, in fact, just two or three.

Our goal was to help the client in the shortest time frame (4-7 days).

design

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Objectives of the project

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  1. To make a landing page as quickly as possible
  2. To develop and launch it
  3. To ensure conversion through landing and get students to enroll into the training program, at least about 20-25 people needed by that time
  1. To make a landing page as quickly as possible
  2. To develop and launch it
  3. To ensure conversion through landing and get students to enroll into the training program, at least about 20-25 people needed by that time

Stage of pre-analytics

At this point we collected and studied all the information about the academy and conveyed it to the students. We didn’t make any special studies, as we were to make the most profitable, accessible and clear presentation of the Academy.

Landing of training in Poland | Evergreen projects 4

Conclusions after previous stage

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  1. Developed a structure in the form of "USP -> Information -> Work with client's doubts"
  2. Clearly shown USP and that the number of places is limited + add immediately to the first screen of the order form.
  3. Then it was necessary to answer users’ questions about the academy, e.g why do I need to study in Poland etc. This information was submitted in the easy-to-read format (block icons, a textbox with pictures).
  4. Dispelled doubts by adding titles like "Support before settlement," "Three easy steps to studying in Poland" and the best reviews.
  5. Killer-blocks - "Questions and Answers" and "Guarantees".
  1. Developed a structure in the form of "USP -> Information -> Work with client's doubts"
  2. Clearly shown USP and that the number of places is limited + add immediately to the first screen of the order form.
  3. Then it was necessary to answer users’ questions about the academy, e.g why do I need to study in Poland etc. This information was submitted in the easy-to-read format (block icons, a textbox with pictures).
  4. Dispelled doubts by adding titles like "Support before settlement," "Three easy steps to studying in Poland" and the best reviews.
  5. Killer-blocks - "Questions and Answers" and "Guarantees".

Prototype

All conclusions were visualized as an interactive prototype.

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Project chronology

Prototype

Design

Coding

Development

Testing

Launch

Technologies

HTML5

CSS3

CMS MODX

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Conclusion

Landing of training in Poland | Evergreen projects 6

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  1. Created landing page within 5 days - landing page (modern, dynamic) with the help of an advertising campaign drew the maximum number of students.
  2. Number of recruited students - 25 people.
  3. A database of clients created, 46 of them plan to study in 2015 and are ready to discuss the proposal of the company SEKA.
  4. Prepared the strategy for promoting Academy named after Alexander Geyshtor in the period from September 2014 to October 2015 with an aim of recruiting students in 2015.
  5. Now we can say that the success of the campaign run in Ukraine was extended to Belarus and Kazakhstan, which helped triple number of students recruited in all countries.
  1. Created landing page within 5 days - landing page (modern, dynamic) with the help of an advertising campaign drew the maximum number of students.
  2. Number of recruited students - 25 people.
  3. A database of clients created, 46 of them plan to study in 2015 and are ready to discuss the proposal of the company SEKA.
  4. Prepared the strategy for promoting Academy named after Alexander Geyshtor in the period from September 2014 to October 2015 with an aim of recruiting students in 2015.
  5. Now we can say that the success of the campaign run in Ukraine was extended to Belarus and Kazakhstan, which helped triple number of students recruited in all countries.

What client says about our cooperation

How did you hear about us?

From Ina Kornienko (marketing agency Trionika).


How did you choose the web-studio, whom you compared us to, why did you choose us? What difficulties did you face choosing a web studio?

There was a previous experience looking for a studio that could clearly and professionally get the work done and to ensure the results. There were a lot of studios that promised something, but they were not trustworthy. As for you, We liked your approach.


What about our cooperation did you llike the most?

Punctuality. Everything as promised, everything in time.


What was your biggest disappointment working with us?

Monthly bills :) (just kidding)


What business results did you get? How long did it take to make that landing? Are you satisfied with the business results we provided? What, in general, has changed in your business since you started working with us (in one sentence)?

It felt like a relief. We started thinking about business, not about the website.


Are you going to continue to cooperate with us? How and in which way?

We are going to continue to work on current projects. If we start new projects - we will make them with you.


If we asked you to describe us with one word, what it would be?

Decent :) And even more - trustworthy and European.

Reviewed:

Natalia Izdebsky, Headmaster of Polish Orazio.

Piotr Izdebsky, director of Seka Ukraine.

Do you like our solution?

Let us know what kind of project you want to create or develop. Feel free - we will be happy to advise on any professional issue and will do it absolutely for free, just give us a call or fill out the form.

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