Recently, we have started to do online shopping. We constantly sharpen technology for Internet stores, because - this is a very complex product really is. Stores are many, but the ones that give a permanent sales - a little. We decided to do project on the platform OpenCart, because further development and refinement of the shop on this platform most favorable to the customer in terms of budget. Shop 2Fermera is quite simple, there is nothing superfluous, complex technological solutions. At the same time - this is the minimum that is needed to start, so that later on the basis of the behavior of visitors to the site to refine and improve the shop.