The complexity of the project in the target audience - there are agronomists and field owners who spend little time at the computer and is not inclined to delve or get a grasp of the sites, they more trust innovations and innovative technologies. We had to grab their attention from the first minute spent online. To this end we have gathered a lot of information from the customer and held many meetings to crystallize the most important message to visitors. Also, a lot of time spent on the design, which should be very simple and with the right placed accents. On the site there is a built-in store.