We were approached by the customer, who has recently developed website. The problem was that no calls or requests from the site had been received. Why so? Because the site has turned out unable to sell. Many long texts, technical information, and so on just "shipped" a visitor with not needed information. We made a simple landing and calls started to appear. Also we placed the navigation buttons on the different sections of the site to help with all this technical information to sell the blinds.