An interface without UX does not exist, even if the interface performs one function - it is the experience of user interaction. The task of UX is to make this interaction experience simple and convenient.
UI/UX interface design, UX development, UI design
UX design (user experience design) is the development of user experience with a product interface. In short it is the development of such interface solution that allows user to meet his needs with minimal amount of time and efforts, with minimal errors and an emotional satisfaction.
UI design (user interface design) - this is how the interface looks - colors, composition, typography - everything that makes a product beautiful and easy to use.
UX/UI design is an integrated development of a product interface.
— Agroholding’s website with a system for distributors. In the user’s area, the interaction of the agricultural holdings with distributors is realized: tracking the sales plan, filling out applications, reviewing the assortment etc.
Check out the example of the prototype cabinet of the distributorSee an example
— The concept of the prototype of the system with a simple step-by-step wizard for creating the first campaign. The idea of a block editor makes the process of creating an email very easy and does not require any html\css coding.
Check out the example of the email sender service prototypeSee an example
— The service of creating individual greeting cards based on the date of birth, name and other data of the recipient. While designing, the main attention was paid to the simple wizard of congratulation creation and convenient contacts management.
Check out the example of the prototype of the marketing serviceSee an example
— The site of the National Anti-Corruption Bureau of Ukraine. Designed to meet the needs of a potential target audience - citizens and journalists. Key tasks were the opportunity to file a complaint to the NABU and monitor institution’s activities.
Check out the example of the prototype of the state portalSee an example
— Website for the company which specializes in sending e-mail and sms messages. The prototype showed the templates and solutions that entrepreneurs can use in their business.
Check out the example of the prototype of the siteSee an example
— Client’s task was to make a convenient administrative area of the online store of goods for the gardening. We designed the interface taking into account the structure of information and business features.
Check out the example of the prototype admin area (1 page)See an example
— A prototype of the service for finding a local cook. Cook’s admin area of the cook designed for an interaction with the service and keeping records of orders, user's area, and the mobile application.
Check out the example of the prototype SaaS serviceSee an example
— Designed the possibility of selecting an online tour through the form and navigation through the directory of countries, hotels, resorts. Promotional offers and discounted tours designed as universal blocks.
Check out the example of the prototypical portal of the tour operatorSee an example
— Prototype of a large online PC hardware store. The goal of the project was to make a "flexible" store that adjusts to the user's search and preferences and paid special attention to the content layout.
See an example of a prototype online storeSee an example
— A mobile application for self-development. Developed on the Ionic Framework, so the components of the framework were used in the design.
See an example of a prototype mobile appSee an example
— An example of designing an agro-portal, which combines the functionality for farmers and traders - pivot price analytics, commodity exchange, catalog of companies and other necessary tools to facilitate the work of traders.
Check out the prototype of the portal agroSee an example
— Designing a website for a non-profit organization that represents the European Anti-Corruption Mission. The main goal of the site is to inform about the organization, its goals and activities within the mission.
Check out the example of the prototype of a non-profit organizationSee an example
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– Increase in revenue of the companies reffered as "design unicorns", who made a bet on the high level of UX
The first thing to do is to separate the UX and UI design. Between them there is a clear consistency: first the UX design is developed - the result of this stage is the clickable prototype, when the prototype is tested and matched - the UI design is done.
In the process of UX design, the team participates both from the client side and from the side of the performer. Quality UX is impossible without understanding the customer's business and deep analytics, the decision-making is based on a data-driven approach - all actions are justified and taken based on the needs of users. At this stage, market analysts, users, setting business objectives and KPI project success are conducted. Then the prototype of the interface is designed and tested - a full-scale model of the future product. Work on it is completed when it unerringly fulfills the tasks of users and meets the criteria of the client's business and the possibilities of technical implementation.
The first stage of UI design is the collection of existing visual materials and customer requirements. Next, the design team is working on the design concept. When the overall view of the project is formed and approved with the client, all pages in PC and responsive resolutions, as well as all elements and their states with UI-kit for front-end developers are drawn.
We test all design solutions on real devices within the team and involving potential customers, if necessary. This helps to avoid mistakes when the project is already running and protects against double work when you need to edit or change something that has already been developed.
Participation of the design team in the project does not end with the drawing and transfer of the design to the front-end developers. Designers participate in the testing of the project before and after the launch and carry out the author's supervision.
Testing is monitoring the behavior of users when interacting with the interface. In order for testing to take place, an interactive prototype is needed, which should be as close as possible to the real product. Testing is carried out with the participation of potential users, live or remotely, with the help of special services.
Testing of hypotheses. Confirm or deny that the user behaves exactly as the designer conceived.
Improve the prototype. Testing allows you to identify places where the user feels unsure or he makes mistakes while performing the task.
Saving money. Fix errors on the prototype is faster and cheaper than encountering them when the project is already running.
Testing navigation allows you to make sure that the content is structured in such a way that the user finds the information he needs from the first time. Methods of card sorting and testing of the navigation tree are applied.
We watch and analyze the user's actions when he performs the task. Typically, scenario usability testing and testing of the user's focus are conducted.
It allows to make sure that the prototype of the project corresponds to the mental model of the user. A 5-second test is used or two options are compared.
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